Jodi Berg is President and CEO of Vita-Mix Corporation (“Vitamix”), a privately held, family-owned and -operated manufacturer of high-performance blending equipment for home and commercial use. Jodi is the great-granddaughter of Vitamix founder William Grover Barnard and learned the company from the ground up, She rejoined Vitamix in 1997 to lead the company’s overseas expansion, and eventually took on responsibility for sales and marketing. She became president in 2009 and took on the additional role of CEO in 2011.